It could be seen as obvious that the most valuable brands of the year 2013, and the ones in the luxury industry even more strongly so, are bound to be steeply rooted in tradition, faithful to a know how that is unique, at the forefront of trends and, not too boldly said, at the helm of the future. But this particular sort of obvious is also extraordinary. And extraordinary is Rolex, ranking 5th among the luxury sector’s most formidable BrandZ™ Top 100 Most Valuable Global Brands 2013, and having a total value of the company adjusted with the arguably important brand contribution of USD 7.4 billion (as estimated by Forbes, for November 2013).
>>> founded in 1905, in Switzerland
>>> annual sales, USD 4.5 billion, according to Forbes
>>> brand value for November 2013, USD 7.4 billion, according to Forbes
>>> brand value change vs 2012, an 11% increase, according to BrandZ™ Top 100 Most Valuable Global Brands 2013
>>> 5th in BrandZ™ Top 10 Most Valuable Luxury Global Brands 2013
>>> 68th in Forbes World’s Most Valuable Brands
>>> Rolex watches are integrally made in Switzerland, almost exclusively by hand and using in house made components with just two exceptions – the sapphires and watch hands
>>> starting with the 1980s, Rolex became a symbol, much more than a simple name
>>> Rolex is an independent company, focuses on a limited number of product lines and relies on the core invariable essence of the brand
>>> according to the experts, the quality of the Rolex horologerie, its brand character, longevity as main marketed characteristic, next to it being an expensive watch giving its purchaser qualities even more valuable than its price amount to the ultimate statement that ’’Rolex is really good at what it does and makes the rest of the watch industry look better as a result.’’
>>> A 1969 Rolex Daytona Paul Newman was auctioned at Christie’s in Geneva for the record sum of USD 1.1 million. The entire 50 Rolex Daytonas batch, among which pieces previously owned by celebrities like Eric Clapton or Jean-Paul Belmondo, was sold for a total amount of USD 13.2 million, 4 times the initially estimated value.
>>> A Rolex Oyster Perpetual Milgauss Karl Lagerfeld limited edition is now available at the Paris and Munich Karl Lagerfeld concept stores. The price of one of these collectors’ items is of EUR 19 000.
Photos: Rolex, vogue.it, nydailynews.com