June 24, 2013

Men Spend $5 Billion Annually On Beauty Products – And Now They Have A New Reason To Double That Amount!

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Perfectly trimmed hair, styled to perfection, and a fresh, flawless complexion with just a hint of tan, as to subtly suggest ”hey, I’ve just gotten back from a relaxing vacation” – what man wouldn’t want to look like the irresistible Tom Ford?

Starting this fall, men will receive a little help in what grooming is concerned. Tom Ford is set to launch a line of male-oriented beauty products. The collection will include skincare products, such as a mud purifying mask, a revitalising serum and an oil-free moisturiser, along with a set of makeup products, such as concealer, a hydrating lip balm, as well as a bronzing gel.

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A study conducted all over the United States territory by Euromonitor International, has revealed that American men spend about $5 billion annually on cosmetic products. Moreover, the female beauty line launched by Tom Ford in 2011, has been enjoying tremendous success, being one of the most popular luxury cosmetics line in the world. Thus, there is no doubt in my mind that Tom Ford’s male beauty range will be flying off the shelves come fall.

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Photos courtesy of: themoonwoman.blogspot.com