April 16, 2014

The world buys Louis Vuitton, LVMH buys more luxury!

Luxury conglomerate LVMH is flying high. No, they haven’t (yet) bought an airline. But the news coming from the group headed by Bernard Arnault, France’s richest person (USD 34 billion, according to Bloomberg) and having in its brands portfolio the world’s no 1 luxury label, Louis Vuitton (USD 28.4 billion in 2013, according to Forbes), are even more spectacular than that: in France, Italy and the stock market.

After Moet & Chandon, Dom Perignon or Veuve Clicquot Ponsardin, LVMH handpicked a new pearl for its wines and spirits operations, by, yesterday, buying the Clos des Lambrays vineyard, in Burgundy. Seeing that, after the first trimester of 2014, this was the only sector the giant registered a sales decrease, the move can only be seen as a demonstration of confidence and force.

And as far as the fashion and leather accessories segment is concerned, in order to strengthen its position, already counting, next to  LV, on Donna Karan, Emilio Pucci, Marc Jacobs, Céline or Kenzo, no farther than one week previously, LVMH had also bought a 30% stake of Giuseppe Zanotti, Best Luxury Shoe Brand 2014.

All of this, while the future of LVMH continues to sound… Vuitton! The 9% higher-than-expected fashion sales increase, with bags leading the way, persuaded the Group to go for a further expansion of Louis Vuitton’s ultra high end offer.

Louis Vuitton #SS14 Michelle Williams

 

Marc Jacobs LVMH

 

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Photos: Louis Vuitton, cltreanor.blogspot.ro