November 12, 2012

The Revolution Of E-Commerce: Buy Clothes Straight From The Runways, From Celebrities’ Closets Or From Window Displays

If up until recently, you needed to visit a store to purchase what you wanted, right now, physically being in a store isn’t absolutely necessary anymore.

More and more big brands create an alluring online space to attract clients and more and more websites develop new and exciting ideas to transform online shopping into a luxury experience.

Imaginefashion.com offers an unique opportunity – that of admiring the window and in-store displays of some of the most famous high fashion stores around the world, all in real time, along with the opportunity to buy what you want from the comfort of your own home.

Window Display Of the Opening Ceremony Store in London

Imagine Fashion offers a digital interpretation of window shopping. And given the creativity and work that is put into arranging both window and in-store displays of luxury boutiques, with craftsy installations that draw passer-bys in and carefully thought-out displays that showcase the products in the most appealing manner, it’s no wonder that some of the most important high fashion stores from all around the globe have happily agreed to collaborate with the website.

Window Display of Barneys Store, New York

Step into the atmosphere of the Bergdorf Goodman department store in New York, the ultra-chic L’Eclaireur boutique in Paris or the newly-opened McQueen store in Mayfair, London, with just a few mouse clicks. Each week, Imagine Fashion adds new stores of international fame to its line-up. Another major advantage offered by the website is that you are given the opportunity to purchase online merchandise from stores like Chanel, who do not yet have an e-commerce service of their own available.

What do you do, however, when during Fashion Week fever, you spot an outfit on the runways which you know you simply must have right away? Since collections are presented a season in advance, it usually takes more than six months for the clothes to reach store shelves, so it seems impossible that you could get your hands on the outfit that you fell in love with earlier than that, unless of course, you’re a Hollywood celebrity.

Modaoperandi.com offers you the chance to view and purchase items directly off the runways, long before they become available in stores. After paying a deposit of 50%, you can order online a dress, a blouse, an accessory, or anything else you might want, and the item will be produced for you by the designer and delivered in the shortest time possible (up to four months).

Another website aiming to revolutionise the e-commerce world is materialwrld.com. The website gives you a peek into the closets of a couple of important names in the fashion industry, from bloggers and New York PR Girls, to CEOs of famous brands and social media gurus.

Choose pieces signed by Balenciaga, Alexander Wang, Nina Ricci, Rick Owens, Prada, Chanel or Fendi, among many others, for highly discounted prices. You can choose to see the for sell closets of different people (Daniella and Jodie Snyder’s of Dannijo jewelry, Daniella Bernstein’s of WhoWoreWhat.com or Lauren Levinger’s, Digital PR manager at Coach, for instance), or simply shop by style or size.

With such alluring experiences located just a few mouse clicks away, temptation is high and all you can do is surrender to it.

Photos courtesy of: modaoperandi.com, materialwrld.com, imaginefashion.com, tumblr.com