October 28, 2015

#BringColourBack – a selfie to change lives

We’ve all grown used to believing that helping people, bringing a positive change in the lives of those around us is a difficult task. Maybe even an epic undertaking. A goal so vast, complex and so much relying on a momentous financial backing that only governments or the United Nations can possibly start tackling it.

“Not all of us can do great things. But we can do small things with great love.” Mother Teresa used to say. And a whole lot of people and organizations have started, over the course of recent years, to actually put this philosophy into practice. Make very good use of it, and, in order to make the very most of its effects, they’ve also put it front and center to this IT and social media era we’re living in.

Example? Ellie Goulding, Salma Hayek, Kellogg’s and, through its global initiative Chime for Change, the Italian fashion house of Gucci.

More precisely, the British branch of the food industry giant and Chime for Change run, for the second consecutive year, the Bring Colour Back campaign. With the help of ambassadors Ellie Goulding and Salma Hayek and the support of celebrities – Tess Daly, Mollie King or Kimberley Walsh – and that of every one of us, they’ve put into motion a chain reaction. It’s a wave of black and white selfies meant to propagate online and whose role is double.

First, that to remind us of the black and white lives – deprived of rights and opportunities – of millions of women and girls throughout the planet: worldwide, 66 million girls don’t attend school, 1 in every 3 women is, at one point in her life, subject to physical or sexual abuse.

And, second, that of redirecting us towards the Chime for Change crowdfunding platform. Here we can find a permanently updated list of projects – projects that we can support by even the smallest of donations.

Over the course of its 3 years existence, Chime for Change has facilitated the financing of 420 projects carried out through 153 local partners in 88 countries. The #BringColourBack campaign, with barely 2 editions to count, has made possible 23 projects in 18 countries that have shaped the chances for a better present and future for 20 000 women.

You can, too, do something small very lovingly. You can post a black and white selfie up on Twitter and Instagram using the #BringColourBack hashtag and the @ChimeForChange and @MySpecialK_UK handles. This way, your friends can get to do their share of a small thing as well and, for example, an unemployed mother could get career counseling and support for her first successful interview.

#BringColourBack and #ChimeforChange! Post a truly important selfie!

#BringColourBack Kellogg’s Special K Chime for Change Gucci

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Photos: chimeforchange.specialk.co.uk, Salma Hayek, Ellie Goulding, Chime for Change