April 29, 2013

The Countdown Is On! Discover The New Versus Aesthetic!

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Following Christopher Kane’s departure as creative director for Versus, Versace’s diffusion line, Donatella Versace has announced that instead of naming a new designer as the creative head of the label, a series of stylists, designers and various creative talents will periodically be putting together their ideas, in order to create capsule collections and limited edition pieces.

The repositioning of the brand, which involves a new aesthetic, as well as a break from the concept of catwalk shows, in favour of periodical ”presentation-events”, will be debuting this spring with a collaboration with J/W/ Anderson, one of the most hip&hot designers of the moment.

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The new Versus aesthetic – a vibrant image, full of life and freshness, the young rock’n’roll spirit of the Versace mother-brand, won’t be unveiled to the public via an usual press conference. Instead, it will be presented in a truly innovative manner, in perfect alignment with the spirit of the label – more precisely, through a social media event.

The countdown is on! Donatella Versace will be appearing LIVE on the Versace YouTube channel to talk about the reinvented aesthetic of the Versus label. Stay tuned to the Versus Facebook, Twitter and Instagram pages to enjoy exclusive sneak peeks of pieces from the new collection, a behind-the-scenes tour of its making-of and find out juicy details about the inspiration behind the creative team’s new concept.

Get a taste of the behind the scenes action at the Versus Versace photo shoot

Get a taste of the behind the scenes action at the Versus Versace photo shoot

Behind the scenes of the Versus Versace photo shoot

Get into the mood! Sneak peek of the Versus Versace photo shoot

The countdown is set to stop on May 15th, when the unveiling will culminate with a special event, featuring the launch of the new Versus website as well as that of an online store, while everything will be celebrated with an official presentation in New York.

Mark your calendar and don’t you dare miss this spring’s hottest event!

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Photos courtesy of: fastashleystudios.com, Versus Facebook