August 20, 2013

The Chime For Change Initiative Echoes From The Pages Of Beau Monde Magazine

Janina, the founder of our beloved blog, is a fervent supporter of women’s rights to education, heath and justice.

The echo of Chime For Change, an initiative whose Romanian ambassador is Janina herself, can also be heard from the pages of one of the most popular fashion & lifestyle magazines – Beau Monde:

 Janina Nectara beau monde

Studies show that, up until now, women all around the world have yet to enjoy equal chances with men. There are countries in which they are subject to extreme abuse and deprived of fundamental rights. For this, Gucci has created the Chime For Change community, which, as opposed to other campaigns, benefits from the power of the most influential stars of the moment, who carry its message around the globe.

Chime For Change aims for equal chances for women and supports projects that have been created in order to change the status of women in vital areas such as education, health and justice. The pinnacle of the Chime For Change initiative, founded by Gucci and headed by creative director Frida Giannini, Beyoncé and Salma Hayek, took place in London on June 1st.

The Sound Of Change, an immense charitable concert, was headlined by Beyoncé, which took the stage along with the hottest artists: Florence + the Machine, Jay Z, Jennifer Lopez, Mary J Blige, John Legend, Timbaland, Rita Ora and Laura Pausini. Prince Hary and Madonna were among the ones who presented the stories of women that embody the idea of change. ”60% of the world’s children that don’t attend school are female! Two thirds of the people that are illiterate on a global level, are women! I cannot accept this. We need to change this situation, and we will!”, said Madonna. Prince Harry and UNICEF also support Chime For Change. The funds raised by the concert which sold out, will help 120 projects in more than 70 countries.

The Romanian representative of Chime For Change is Janina Nectara, the founder of the blog. She has been nominated by Forbes Romania among its ”30 Under 30 Young Innovators And Entrepreneurs”. Janina’s blog has received the title of ”Harrods Blog Of The Week” in 2012, awarded by the famous department store. Janina attended the London concert, which she promoted on her blog, the place where she also supports the Chime For Change charitable campaign by Gucci.

Ticket sales have raised more than $3.4 million, which went on to support 200 cases in 70 countries. Janina invites you to support the Chime For Change campaigns, by accessing

beau monde Janina Nectara


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Photos courtesy of:, Beau Monde