May 2, 2013

Surf’s Up! Catch The Summer’s Hottest Capsule Collection: Surf Shack By Tommy Hilfiger

All limited edition surfboards, for Tommy Hilfiger in collaborat

What happens when the sporty-chic allure of the West Coast meets the preppy chic feel of the East Coast? – None other than the coolest launch of the summer – the Surf Shack line, a capsule collection by Tommy Hilfiger, which features a clothing line in deliciously acid colours, completed by a series of limited edition surf boards, created in collaboration with five contemporary artists.

The Surf Shack collection, which features swimwear, hoodies, sporty dresses, shorts, preppy blazers and flirty accessories, will be launched on May 15th in select Tommy Hilfiger stores around the world, along with the surf board line, customized by members of the Art Production Fund, a non-profit organization that supports public art projects.

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The five artists tapped for the design of the 89 surf boards set to go on sale around the world, have each set their unique tone, creating true works of art. Lola Montes Schnabel created imagined two styles inspired by underwater life, Gary Simmons gave life to a show of falling stars on a hot red background, Richard Phillips gave his design a Pop Art feel with the help of a colourful portrait, while Raymond Pettibon imagined an abstract whirlwind, and Scott Campbell, a black & white minimalist design.

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There you go – now you have absolutely no excuse to get out of learning how to surf this summer!

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Photos courtesy of: fantastic.welt.de, de.tommy.com