August 2, 2012

Superdrug launches facial masks especially for men

Sales of men’s cosmetics have grown in the last years, and studies show that men spend more time than ever on grooming. There’s no wonder why, in this conditions, the health and beauty retailer Superdrug launches two facemasks designed especially for men.

The Men’s Invigorating Peel Off Mask and the Men’s Liquorice Mud Mask are priced at 99p and contain ingredients meant to refresh and brighten the face.

Superdrug decided to launch facemasks for men after they observed that customers who were buying moisturizers designed for them would also buy stuff from the women’s skincare aisle.