June 29, 2012

Versace and Dolce&Gabbana to launch haute joaillerie and couture collections

Couture may be considered a risky business and a loss-leader, but it is also a badge of true luxury standing. And while shoppers at the lower end of the designer market have been feeling the recessionary pinch, rich people are spending lots of money on fashion. Last year, the luxury conglomerate LVMH’s reported a £2.5bn boom in sales.

This may be an explanation for the designer’s reposition towards the ultra-luxury end of the market. Versace will launch a new Atelier Jewelry collection on the first day of Paris Haute Couture Fashion Week.

The line contains 16 designs of hand-sculpted rings, mounted with precious stones such as diamonds, emeralds, sapphires and amethysts. All the pieces will be custom-made and available for purchase only by appointment. Donatella Versace said that with this jewelry line she wants to “offer the same quality of craftsmanship in jewelry” as they offer with the Atelier Versace fashion collection. She believes that “each individual ring from the collection is a work of art.”

The collection is one of the most anticipated on this season’s lineup, thanks to Donatella’s decision to return to the Ritz Paris, the place where Gianni Versace presented his last collection in July 1997.

During Paris Haute Couture Fashion Week, houses such Chanel, Dior and Van Cleef & Arpels will also present their jewelry collections.

In the same time, Dolce&Gabbana are planning a clients-only couture presentation in Taormina, Sicily, on 9th July. This is their first semi-couture presentation, after they closed their diffusion label D&G, and will exclude the press. A show that will not be held in Paris due to its strict rules. The move could be a part of a plan to reposition the brand, since couture seems to be a good way to increase the fidelity of the rich and famous.

We cannot wait to see the Dolce exquisite pieces.


Photos: eve-r-green.blogspot.com