October 22, 2012

Students want to work for Louis Vuitton, Danone and L’Oreal

Finances are not so atrractive for students who graduate anymore. According to a poll made by TNS Sofres and published in Le Figaro, industry and economy are among  their main fields of interest.

Student of business schools’ attractiveness is to work in the fashion and beauty industry. Moët Hennessy Louis Vuitton Company, better known as LVMH, is one of the most acclaimed by students, on the second place, after Danone. The multinational luxury conglomerate has is headquartered in Paris, and was formed from the merge of the fashion house Louis Vuitton with Moët Hennessy, the cognac  manufacturer. Christian Dior  is the main holding company of LVMH, and Bernard Arnault, majority shareholder of Dior, is Chairman of both companies and CEO of LVMH.

L’Oreal is also on the students’ preferred list of companies, on the fourth position. BNP Paribas, the most important bank in France, who was leading the race last year, is on the third place this year.

Eric Chauvet, associate director of TNS Sofres, believes “students cite the companies they spontaneously think to work there. They therefore often favor those who show the most active on campus and they have a positive image.” As a consequence, this year “the finance and audit, which had rebounded strongly in 2011 among students of business schools, experience downturns in favor of sensitive industrial companies.”

Last year Danone occupied the seventh place in the standings, and LVMH, the 12th. This year Apple occupies the 12th position. Eric Chauvet says the brand has an innovative image, but the recruitment of young graduates is not very important in France.


On the other side, companies like Veolia (the world’s leading operator in water services), Canal +, HSBC bank or McKinsey (a global management consulting firm that helps leading organizations improve their performance) disappeared from the students lists, as they are not attractive anymore.

Photos: kellybrookscreative.com