March 23, 2015

Spotlight on women – education, health, justice: Chime for Change continues!

Chime for Change, the humanitarian and women’s rights and opportunities world project initiated by Gucci continues.

But let’s refresh our memory as to the main coordinates of the movement. Gucci has always demonstrated a particular preoccupation with women’s issues – from the Italian House’s organisational policy to that of its parent-group Kering and all the way to a UNICEF partnership now already 10 years old.

In 2013, taking notice of the momentum the topic has gained in the global arena and identifying this focus as an opportunity for genuine progress, Gucci established this initiative of great ambitions – fundraising and garnering support on 3 major axes: education, health and justice – and results to match.

Up until now, 409 projects in 86 countries have been financed, and their local impact is beginning to become apparent.

Supported by global influence partners such as Facebook, Twitter or The Bill and Melinda Gates Foundation and benefiting from the input of a group of advisors from wide-ranging fields: Archbishop Desmond Tutu (Nobel Peace Prize laureate), Gordon Brown (former prime minister of Great Britain), Arianna Huffington (The Huffington Post Media Group), Francois-Henri Pinault (CEO Kering Group), Lydia Cacho (journalist and human rights activist), Meryl Streep, John Legend, Alicia Keys or Madonna and under the editorial management of Mariane Pearl (journalist, widow of Daniel Pearl) continues on its designed course.

Continues telling stories revealing for the problems faced daily by millions of women – discrimination, denying of their rights, curtailing of their freedoms, aggression – of a manner bringing together women and realities from South Sudan and New York, and from Lebanon to Pakistan. On Chime for Change’s storytelling platform you can read about the importance of men’s and women’s equality with respect to their freedom to and respecting of the validity of their indiscriminatory signing of papers or you can see a short movie displaying a more relaxed approach to the wearing of the niqab in a Western society.

As it continues identifying local NGO conceived and driven projects and making a push for their reaching the global conversation and gathering of funding.

Such a project is the one addressing the approximately 1 million women in the UK facing very real barriers for their labour market reinsertion. With time behind bars, coming from abusive couples or mental health issues impairing their chances for employment, 43% of them have been looking for work for over 2 years. And 47% of them are single mothers.

The solution Smart Works – a local organisation – has come up with in order to start changing the story of their repeated dismissal, sometimes for up to 20 consecutive interviews?

Professional wear consultancy and providing them with outfits proper for attending job interviews and as well as their prospective careers!

By 2016, Smart Works aims have assisted 4 500 women in 3 different national centres. Up to now, 2% of the necessary USD 15 000 have been raised. If it’s a cause that inspires you, contribute!

Clothing can, this time, mean the path to a new beginning, to a new life!

Chime for Change professional wear unemployed women project

If you want to learn more about the Chime for Change projects, click here! You can donate directly, or, at the purchasing of every Gucci fragrance, by choosing the project you want USD 5 of its price to be directed to.

At the 2014 1 year anniversary of The Sound of Change Live mega-concert, for example, Beyoncé Knowles-Carter (co-founder Chime for Change) donated USD 500 000 for 100 girls in Kenya to attend school for 1 year, the acquisition of 320 infant warmers for prematurely born babies in 10 Sub-Saharan countries, the career counselling of 600 young women in New York and the supporting of 25 human trafficking survivors in Los Angeles.


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Photos:, Chime for Change