August 29, 2013

Talking with Tabu Magazine about the Sound of Change, the concert that is saving lives

Has the sound of change reached you? Do you already know what Beyoncé, Salma Hayek, Frida Giannini and the world’s greatest celebrities are talking about? One among the most recent echoes of Gucci’s charitable initiative having already raised EUR 4 million is now in the August issue of TABU, Romania’s best selling women’s magazine! Read about Chime for Change and what it is that the celebs believe about the global women’s rights project!


I never thought I’d get to see Beyoncé, Jennifer Lopez and Madonna on the same stage, but Gucci surpassed my expectations.

The A-list line up Gucci invited to The Sound of Change concert was a dream: Salma Hayek, Aishwarya Rai, Blake Lively, Jay Z, Florence + The Machine, Freida Pinto, Iggy Azalea, Jada Pinkett Smith, James Franco, John Legend, Laura Pausini, Rita Ora, Timbaland, Zoe Saldana, Ziggy Marley, next to Julia Roberts, Meryl Streep, Kylie Minogue, Ben Affleck, Cameron Diaz, Gwyneth Paltrow, Olivia Wilde, Prince Harry. The cause – absolutely awe inspiring: fundraising for women’s rights projects. Chime for Change is supported by UNICEF, Kering Foundation and Catapult.

I received with endless enthusiasm Gucci’s invitation to be ambassador of the project in Romania. My responsibility was to be a great one, so I looked into the global scope of the humanitarian action. The more I was learning, the more Frida Giannini’s, Creative Director at Gucci, message was making a more powerful point in my mind: 2013 must be the year of change! It is the year we achieve great things through small donations, and by also getting to choose the projects we want to support. I decided to tell the women’s stories on, and in TABU, always keeping in mind that one euro can change lives the same way that a cent a day (earned by her mother for selling chopped wood) offered Humaira the education it took for her to teach others. Madonna herself supported by building her school, in Pakistan.

Chime for Change co-founders Salma Hayek, Frida Giannini, Beyoncé

Chime for Change co-founders, Salma Hayek, Frida Giannini and Beyoncé, backstage at the London concert

The mega-show in London has been a first peak to the humanitarian initiative, with over 50 000 concert goers and over 1 billion people worldwide watching the live broadcast reaching 150 countries. From my seat, in the London stadium, I was able to see Salma Hayek and Frida Giannini in the V.I.P. box. Minutes later, Jennifer Lopez and Mary J Blige were on stage performing together, while Beyoncé and Jay Z sent shivers through the crowd. The air was electric. On the giant screens was then aired a support message from Prince Harry himself. And it was when Madonna came on stage that the public went frantic (in the most awe-filled way). The diva had come to make her case for education: ’’What happens when we educate girls? We empower them. They have jobs, opportunities, know their rights, they have the ability to defend themselves, support their families, take care of their health and be a productive integral part of the human race. We’ve been enjoying these privileges for hundreds of years but in many parts of the world what we take for granted does not exist. In many places women of all ages are risking their lives to make sure that other girls are getting a chance to learn to read and write. They get shot for writing blogs, they have acid thrown to their faces for wanting to go to school, they are assassinated for being school teachers. I DO NOT ACCEPT this! And neither should you!’’

Chime for Change The Sound of Change LIVE fans

The fans that have made possible the raising of EUR 4 million

The Sound of Change raised over EUR 4 million for 120 health, education and justice projects in 70 countries. Through Gucci’s praise-worthy initiative now schools are being built, mothers get access to medical care for them and their children, hundreds of lives are being saved every day in the most remote corners of the world. ‘’I think it is part of our brand’s DNA. When you design something beautiful, it mustn’t just be beautiful, but also stand for something good.’’ – Frida Giannini. If you haven’t made up your mind whether to donate or not, go to Facebook/ChimeForChange and listen to Beyoncé. Find a project that speaks to you and tell your friends about it! The same way Prince Harry pushes us on: ’’We all need to focus on the issues that afflict women around the world. And we need to do it now!’’ And the way Madonna made us believe that: ’’The revolution of love starts here!’’


Janina Nectara Gucci Ambassador Chime For Change Tabu Magazine

Chime for Change article Janina Nectara Gucci TABU August issue


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Photo sources: TABU, Chime for Change