December 28, 2012

Video: Sneak A Peek Into The Heart Of The Valentino Couture Ateliers

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With the occasion of the participation of creative directors Maria Grazia Chiuri and Pierpaolo Piccioli at the IHT Luxury Summit in Rome, one of the most prestigious annual forums for luxury fashion business, which gathers with every edition more than 500 creative leaders of the industry, to share ideas and expand their international networks, Italian brand Valentino has commissioned a short film which documents the amazing craftsmanship of the house’s couture tradition.

Created by Ginevra Elkann and Carlo Lavagna, the short film offers an exclusive peek into the heart of the Valentino couture ateliers, a world rarely accessible to the public.

Kevin Tachman /BackstageAT  © 2012 -<br /><br /><br />
Valentino Couture SS/12

The house’s tradition with haute couture dates back to more than half a century ago. After working alongside Jean Fath, Balenciaga, Guy Laroche and Jean Desses in Paris, Valentino Garavani returned to native Italy in 1959, opening his own atelier on Via Condotti, in Rome. Ever since the beginning, his atelier had the air of a ”maison de couture”, and shortly, within the 60s, Valentino was already being recognised as a heavy name in Italian haute couture. His business extended rapidly, to include boutiques in Milan and New York by 1970. In 1989, Valentino presented his first haute couture collection in Paris, enjoying a complete success.

The legendary craftsmanship with which Valentino Garavani creates outfits that can envelop and flatter the female body in an unique and incomparable way is highly recognised on an international level, and is maintained even after his departure from the reins of his own brand, in 2007.

Sneak an exclusive peek into the Valentino ateliers, to discover the amazing art of haute couture.

Photos courtesy of: wmagazine.tumblr.com

Video courtesy of: Valentino via youtube.com