November 20, 2013

Shopping like a journey. Dream destinations of the fashion capitals

Vittorio Emanuele Milan best shopping

Hold on and get you flight tickets ready! We’re set to go on a journey soundtracked by the chirpy rhythm of carols and Christmas shop our way around the fashion capitals of the world! We won’t be missing any of their famous Meccas, with classic features in (classic) movies such as Breakfast at Tiffany’s or Sex and the City, but no matter how convinced we are of their glory, we’re going to outshine them today. And this is because what we’ll be concentrating on will be shopping experiences as much productive as they’re a thrill in their own right! So, let’s open the winter dreaming travel guide made up of destinations as joyful for the buyers as their presents will be for the one receiving them!


We know it already, Galleria Vittorio Emanuele is all that we’ve ever longed for – Prada, Dolce & Gabbana and majestic Belle Epoque architecture! But we’ve already been there just as many times as we’ve gotten lost and lost again in the Quadrilatero d’Oro! Gucci, Roberto Cavalli, Versace, Valentino are already irreplaceable landmarks!

So this time we need to go straight for the quintessentially Milanese experience of the high fashion concept store! As a matter of fact, the very term was invented for 10 Corso Como, and 10 Corso Como was created by Vogue Italy Editor in Chief Franca Sozzani! Already enough said to rank it as a cult destination, but what makes it ideal for the travel shoppers looking for a in shop supra-experience is the universe it is setting at their feet: a selection curated by the most recognised fashion expert, comprising Azzedine Alaia, slow shopping, music, Alexander McQueen, fashion creations of the maybe world’s no 1 architect Zaha Hadid for United Nude, photography, lifestyle and dozens of events a year, and the list goes on and on…

10 Corso Como Milan best shopping


The British Empire of fashion has its metropolis, of course, in London. And the all comprising empire of fashion, beauty, jewellery and, generally speaking, wonders of the world, is, obviously, Harrods! But there is a little something that even cosmopolitan Harrods lacks, and that is reference from Oscar Wilde!!! ’’Liberty is the chosen resort of the artistic shopper.’’ and Manolo Blahnik! ’’I have known about Liberty since I was a young boy. (…) The store is so beautiful and its history so rich.’’ So there it is, now we know where we need to go for old school – Oscar Wilde-old – authentic London charm as well as for Victoria Beckham, Maison Martin Margiela, Stella McCartney, Etro, Armani…

Liberty London best shopping

New York

Yes, New York has Saks and Barneys, Bloomingdale’s and Bergdorf, Tiffany & Co. and Harry Winston… but we already know them as thoroughly as New-Yorkers themselves! They’ve been part of the global culture for decades, as well as flagships of American fashion from Oscar de la Renta to Alexander Wang and of world design from Monique Lhuillier all the way to Jimmy Choo!

But if it isn’t able to take its eyes off Marc Jacobs and Carolina Herrera, the heart of New York is undeniably vintage! And think of Chanel and Dior vintage, of the art collection type of vintage, Michelle Obama at a state dinner, Sarah Jessica Parker and international covers of Vogue magazine! The place is called – easy to remember and even easier to adore – New York Vintage and, yes!, it does look like out of the set of The Great Gatsby!

New York Vintage best shopping


Paris, sweet Paris! You offer us up on a silver plate Champs-Elysées, then lure us with Galeries Lafayette, Printemps and La Samaritaine! You’ve given the world haute couture and Christian Dior, Yves Saint Laurent, Louis Vuitton and Hermès! We could hardly be more grateful and that is why we’ve chosen as destination for our Parisian Christmas shopping a place abundant with history, power, elegance and luxury! In Place Vendôme, a sort of centre of the universe, lies all that we’re looking for. Paris the City of Lights, Napoleonian monuments, The Ritz, Cartier, Guerlain, Chanel, Chaumet, Boucheron, Van Cleef & Arpels…

Place Vendôme Paris best shopping

And now, that the maps of the fashion formidable four have been clearly marked for the month and four days we still have left, all that we really still need is an elegant and festive coat to keep us warm on our international locally flavoured sweet shopping escapes! Ah, and if, somehow, you don’t get to travel, rest assured! After all, we do have Luisa Via Roma, don’t we?!

Alexander McQueen red coat Luisa Via Roma

Alexander McQueen wool coat, EUR 1 595 at Luisa Via Roma


If you liked the article, also follow the Fashion avec Passion exuberant world on Twitter and Instagram.


Photos: 10 Corso Como, Liberty London, New York Vintage, Luisa Via Roma,