June 14, 2013

Burberry Invites You To Send Your Loved One A Sweet Kiss

img-brief-encounter-6_140702231633

Tired of sending MHUAHs, XOXOs and graphic kisses via e-mail, message or text? Then send a real kiss – no matter how far away the person you want to cuddle to might be.

Burberry, one of the most powerful labels of the moment, has been, for quite some time, pursuing the mission of humanizing technology, by “ translating the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning”, according to Christopher Bailey, creative director of the fashion house.

The label’s latest innovation is a pioneering partnership with Google, offering users the possibility of sharing with their loved ones, one of life’s most simple pleasures, yet one of the sweetest there is – a kiss.

2dtdsw2

Using “kiss recognition”, an innovative technology enabling users to capture the imprint of an actual kiss, translating it into its digital version, Burberry Kisses aims to bring together the entire Burberry family across the globe, through the means of a romantic story that transforms the digital into something personal.

To send a loved one a kiss, access Kisses.Burberry.com and plant your sweetest kiss onto the touch screen of your phone or tablet. Not yet in line with the latest technology? No problem! You can also send a kiss by using a webcam and your desktop. Missing all these, Burberry provides you with an array of “quick kisses” that you can send out. All you have to do next is choose a shade of lipstick for you kiss from the label’s latest lip colour palette and attach your peck to a heartfelt message, sealing it, like the song goes, with a kiss. After this, you can witness in real time how your sweet message is being delivered to its recipient, as well as watching how an army of romantic kisses are flying to and fro all over the globe, on the interactive map provided by the Burberry website.

What are you waiting for? Send someone a sweet kiss right now!


.

If you liked the article, follow the exciting world of Fashion avec Passion on Twitter andInstagram as well!

Photos courtesy of: vogue.com, wallpapersmauricio.blogspot.com

Video courtesy of: youtube.com