January 4, 2013

Roberto of Florence opens Cavalli Caffè in Beirut

Roberto Cavalli and Pragma Group are today opening Cavalli Caffè in Beirut. The high fashion cafe is inched nearby the town’s souk, few precious minutes away from the business, commercial and nightlife hotspots of the Lebanese capital.

At a giraffe print table, cosily yet stylishly cushioned on a zebra print couch, the high life client the Cavalli Caffè is eyeing can choose, from brunch till long after sundown, from among the delights of traditional Italian cuisine as well as from the divine drinks of Cavalli’s reserves – red wine and vodka.

But at Cavalli Caffè Beirouth there is also a wealth of Cavalli wonders and treats to be had, all set in the opulent ambiance Roberto Cavalli has been practicing his talent at in Milan and Florence, New Delhi and Dubai, in his designer cafes and clubs.

This spring, it is Miami that follows, and, with yet unofficial launching dates, Kuwait, Doha and Shanghai are due to follow suit. It could sure lead me to believe that behind the development and expansion brand strategy at Cavalli there is a certainty that the whole planet loves Roberto. Well, at least as much as he claims to be loving beauty and sensuality.

 cavalli cafe beirut

The Roberto Cavalli Group, started in the 1970s, creates and manages the Roberto Cavalli line, the top CLASS Roberto Cavalli line, the kids and teens Roberto Cavalli Junior and Just Cavalli lines, as well as silk and cashmere accessories, eyewear, watches, perfumes, underwear and swimwear. Roberto Cavalli Home is open since 2012, while Cavalli lifestyle is on a steady expansion.

The Pragma Group is a Lebanese conglomerate centered on lifestyle that, with a network of international partners, aims at promoting its leisure and entertainment concepts throughout the Middle East. Besides Cavalli Club, Pragma Group also holds the LS2-Pluton, Restaurant & Lounge, Bo House, Epicure, Café Lina, Le Talleyrand and Cirque Du Soir brands.


Photo source: Roberto Cavalli