April 5, 2012

Revolutionary Shopping: Buy Designer Clothes Straight From International Artists’ Music Videos

Surely more than once you’ve wondered where you could buy the clothes that artists wear in their music videos. Luxury online retailer SSENSE is making this possible by launching the world’s first shoppable video, allowing you to purchase the singers’ outfits.

 shoppable video ssense

shoppable video ssense

Produced under the supervision of celebrity producer Diplo, the music video features the talents of Australian rapper Iggy Azalea and hip-hop duo FKi. The artists are wearing clothes carefully selected by SSENSE stylists, with labels reading high-end fashion names such as Alexander McQueen, Cristopher Kane, Givenchy, Lanvin and Yves Saint Laurent. It also features some of the season’s most important trends, like colour blocking, animal prints and neon colours.

 shoppable video ssense

To purchase the outfits, all you have to do is watch the video and click on the item of your choice, in order to gain access to more information about it, as well as a direct link to the ssense.com website, where you can buy it.

shoppable video ssense

shoppable video ssense

Photos & video courtesy of: ssense.com