The Pyjama Trend strongly took off during the last few seasons, just as much as it took countless shapes and colours – from the inspiration of classic pyjamas, with a men’s cut, to night gowns and from stripes to dots, from oriental motifs to block colours. Yes, Stella McCartney, Hermès, Louis Vuitton, Antonio Marras, Jonathan Saunders, JW Anderson, Diane von Fürstenberg, Chloé, Rochas, Erdem and many others, have made the most of it on the fashion capitals catwalks. And the influence of bed wear as day, evening and even movie premiere wear didn’t stop there! Rihanna, Rita Ora, Jessica Alba, Katie Holmes, Diane Kruger, Tilda Swinton or Sofia Coppola have been leading consistent support campaigns.
For a perfect pyjama casual chic styling there virtually is no other option than Loretta Caponi’s exceptional models. After all – for inside, we have to admit it – they were Princess Diana’s, the Kennedys’, Madonna’s and Sting’s first option!
Ah, and not to forget! Here are a few runway and red carpet ideas on how a high quality pyjama can reach street style star status: with just 2 musts and one suggestion – 1. silk, absolutely! 2. always with heels, sophisticated accessories and a structured piece to match (a jacket is ideal) and 3. Loretta Caponi!
Photos: beaauuu.com, vogue.co.uk, ellecanada.com, glamourmagazine.co.uk