June 7, 2013

Protect Your Hair Colour With COLOR WOW, The Hair Care Line That Acts Like Makeup For Your Hair

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Dyed hair can prove to be a real hassle during summertime, simply because it’s very high maintenance – just think about what a quick trip to the pool can do to it. Don’t you wish there was some kind of magic trick that you could employ, so that you wouldn’t have to book an appointment at the hair salon once every two weeks? Well, there is! And it isn’t magic – it’s COLOR WOW, the hair care line for coloured hair that acts just like makeup for your hair!

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The innovative hair care line was developed by Gail Federicci, co-founder of the John Freida hair care company and the visionary behind the miracle-formulas that have made the company well known worldwide. The COLOR WOW line was created by Federicci in collaboration with Dr. Joe Cincotta, cosmetic chemist, and has famous colorist Denis de Souza as artistic director. De Souza’s clients include big Hollywood names such as Nicole Richie, Ashlee Simpson or Mila Kunis. He has also been nominated by renowned publications like Vogue, Harper’s Bazaar, Glamour and Allure, as the top colorist of the East Coast.

Wondering what the COLOR WOW line can do for your hair? Well, it can make it absolutely…WOW! Forget about those too often visits to the hair salon – the COLOR WOW range makes adding at-home touch-ups a breeze!

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The innovative line includes root cover-up formulas, created for every hair tone, Color Security shampoos and conditioners formulated for every hair type, colour correcting mousses (a violet-hued one for correcting brassy-blonde ”pool hair”, as well as a teal-hued one, for correcting red tints in darker hair), a Crystallite Shellac gloss that enhances colour and moisture, locking out dryness, as well as a styling cream that promises to revitalise your hair in just one single minute! Bonus: all COLOR WOW products are waterproof, so you can safely use them at the beach or at the pool. Moreover, they all contain a sun protection factor, so that your hair is safe from the hot summer sun.

What are you waiting for? Pamper your hair right now! Be WOW!

Find the COLOR WOW hair care range here.


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Photos courtesy of: elle.com, cewuk.co.uk, forum.santabanta.com

Video courtesy of: youtube.com