May 24, 2012

Video: Prada Showcases Short Film At Cannes Festival


Yesterday, during the Cannes Film Festival, Prada unveiled a special project: an ad campaign in the form of a short film directed by Roman Polanski (famous for movies like “The Pianist” or “Rosemary’s Baby”).

The short film features British talents Helena Bonham Carter and Sir Ben Kingsley, but the true star of the film is an exquisite Prada fur coat.

The action is centred around the visit of a well-dressed woman (Helena Bonham Carter) to her psychiatrist, to discuss her latest nightmare, along with her musings, which focus on the idea of men only wanting her only for her money.


When the female character starts geting into how money was a curse for her father, the psychiatrist loses focus, his attention concentrating on the lavish fur coat resting on the coat hanger nearby. He slowly gets up and tries it on, caressing its soft texture.

The film ends on a witty note, when the woman asks her psychiatrist what he thinks her dreams mean and the image stops still, with a caption reading “Prada suits everyone”.

The exquisite fur coat isn’t however the only item of clothing labeled by the famous Italian fashion house, to appear in the short film. Helena Bonham Carter’s outfit is head-to-toe Prada, starting with her purple shirt paired with a red skirt and ending with her pair of sky-high black stilettos.

Regarding the filming of the ad, director Roman Polanski has stated that “It’s very refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them.” Polanski has also stated that he was given full freedom to shoot the ad, which led to him bring together a team with whom he loved working.

The Italian label’s ad was shown right before the screening of the remake of Polanski’s “Tess”, originally shot in 1979.

Amongst other films showcased during the Cannes Film Festival is a restored version of Sergio Leone’s “Once Upon A Time In America” (1984), produced in partnership with Martin Scorsese’s Film Foundation and sponsored by Gucci.

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