November 14, 2012

Penelope Cruz defies superstitions in the latest Campari Calendar

What are you mostly afraid of ? Black cats, broken mirrors, walking under ladders, or perhaps walking on cracks? Penelope Cruz breaks all the stéréotypes in the most recent Campari Calendar, Kiss Superstition Goodbye, captured by photographer Kristian Schuller

Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including Monique Lhuillier and Salvatore Ferragamo, as well as jewellery by Chopard, Penelope features in 13 frames and defies every superstition.

 

 

She joins some of the world’s most stunning women who have adorned the pages of previous Campari Calendars including Salma Hayek, Eva Mendes, Jessica Alba and Milla Jovovich.

Bob Kunze-Concewitz, CEO of Gruppo Campari says that the intention of the Calendar is to inoculate people’s confidence, and encourage them to live their lives without any superstition: “For the 2013 Calendar, our intention was to represent the power of confidence in believing you can defy anything, and kiss goodbye to superstitions such as broken mirrors and mystical black cats. It is our mission to offer Campari lovers an intense, pleasurable moment to celebrate confidence and the magic power of the number 13.”

 

 

Only 9999 copies of the Campari Calendar 2013 will be published. They will not be available to buy, but will be distributed to all Campari friends,  as a true collection piece.

Photos: Campari Pr Office