November 21, 2012

Mulberry & Burberry – The Most Powerful British Brands In The World

Founded in 1971 by Roger Saul and his mother, Joan, Mulberry fashion house has established itself over the past decades as a leading British luxury brand. The company includes womenswear, menswear as well as footwear, but its most iconic products are its leather handbags, which include traditional models, such as the poacher bag, the binocular bag and the dispatch bag.

With stores located all around the world, from the UK to Europe, the US, Australia and Asia, and its own factory established in 1973 in Chilcompton, Somerset, England, also called The Rookery, Mulberry not only boasts excellent craftsmanship, but is also working on passing on the skill to produce top of the notch leather goods. In 2006, the company launched an apprenticeship programme, aimed to encourage local youth to learn the production skills necessary for such work, as well as to provide employment in the field, as graduating apprentices are offered a job at The Rookery.

During the economic crisis, Mulberry defied the economic downturn with profits rising to £15.6m and sales growing 62% to over £72m in 2010-2011.

Another iconic British brand, granted by the royal family with Royal warrants, is world-known fashion house Burberry, best known for is distinctive tartan pattern and its staple trench coat, created by the founder, Thomas Burberry, himself. With clothing, fashion accessories, fragrance and beauty lines spread across the world, the British label is among some of the most successful businesses in the world today, with a profit lifted from £82.2 million in 2009-2010 to £206.3 million for the past year up to March 2011.

Burberry is also involved in charity work, through the Burberry Foundation, a philantrophic organisation established in 2008, which aims to help young people fulfill their dreams through the power of their creativity.

Both Mulberry and Burberry were honoured this year with awards given out by Walpole, a non-profit organisation representing the British luxury industry. During a ceremony held in London on November 19th, Mulberry creative director Emma Hill was presented with the 2012 Best British Luxury Brand award, while Burberry received the Best Luxury Brand Online honour.

“This year’s Walpole award winners represent some of the most talented organisations from across the luxury industry and we are delighted to recognise their exceptional achievements,” said Walpole CEO Julia Carrick.

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