April 8, 2014

Missoni Wonderland! Fashion at Milan Design Week

If one of your ready-to-wear collections gets to inspire a beauty trend, then you’re most probably Missoni. And should one of your promotional campaigns give you the idea of painting sidewalks in the patterns of the season and the inhabitants of the targeted city are ecstatic about it, then most probably you’re Missoni in Milan. And if the situation slips out of control and you start imagining historical monuments – from the Roman onwards – and from stained glass to train stations stripped in your characteristic zigzags, then you’re Missoni during Milan Design Week!

Well, yes, the Italian House is using the entire Milan fair week, from the 8th to the 13th of April, to express its full creativity. From Missoni Home extended into featuring a dedicated collaboration with Richard Ginori taking the form of a plates and tableware collection at the Missoni Showroom, Via Solferino 9, Brera, from 11 AM to 9.30 PM, under the label Plate-à-Porter. And up to a new furniture line, Flower Power, set not in a Missoni Hotel, but at the Missoni Showroom, Via Elvezia 22, and at the very Salone del Mobile Fiera Milano Rho.

All of this while the missonified Milan ’’exists’’ on the House’s social media, and Missoni fashion continues, of course, taking centre stage at Luisa Via Roma!

Missoni Luisa Via Roma #SS14

Missoni dress, EUR 1 910 at Luisa Via Roma

PS Fendi and Blumarine are also at Salone del Mobile Milan!


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Photos: venividivici.us, Missoni, panoramio.com