November 27, 2014

Mercedes-Benz Travel Season: Nobu Armani, where fashion gets wonderful flavors

Janina Nectara, Fashion Avec Passion, Armani Nobu, Mercedes Benz, Tiriac Auto

I had never before thought about the simplicity rich with symbols and meaning that is so characteristic of Giorgio Armani’s fashion as being strikingly similar to Japanese philosophy. Never before having dined at Armani/Nobu. The Milan restaurant designed with style and ambiance by Armani and enlivened with world class fusion cuisine by Chef Nobuyuki Matsuhisa, a celebrity favourite – Rihanna, Matthew McConaughey, Leonardo di Caprio, with Robert de Niro declared fan (and business partner).

Mercedes Benz GLA by Tiriac Auto took me right in the heart of Milan, precisely to taste the most refined Japanese & Latino American flavors.

Janina Nectara, Fashion Avec Passion, Armani Nobu, Mercedes Benz, Tiriac Auto 1013

Janina Nectara, Fashion Avec Passion, Armani Nobu, Mercedes Benz, Tiriac Auto

The dishes at Nobu are traditional Japanese, untraditionally intertwined with South American and Peruvian influences. A juxtaposition similar to the entire Armani/Nobu experience: an austere atmosphere, in a space decorated in typically Armani tones of greige and champagne, with the vibrant explosion of a lunch starting off with miso soup, continuing with sashimi and vegetables tempura served with salad and rice, with energy-giving sake to join.

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Janina Nectara, Fashion Avec Passion, Armani Nobu, Mercedes Benz, Tiriac Auto

Janina Nectara, Fashion Avec Passion, Armani Nobu, Mercedes Benz, Tiriac Auto

The view of the veranda is towards Via Pisoni, part of the Quadrilatero della moda, and among the busy people in the industry the Nobu In/Out Box lunchbox has become an institution of taste and good taste. It has no fewer than 7 options, plus the 5 of the Special In/Out Box!

Overall, such a total immersion into the Armani-Nobuyuki Matsuhisa universe that you can only just remind yourself you are, in fact, in Italy only by leaving the car behind and, dopo pranzo, going for a stroll in the nearby Galleria Vittorio Emanuele II.

A perfect continuation of what started off like a wonderful, eclectic afternoon…

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Janina Nectara, Fashion Avec Passion, Armani Nobu, Mercedes Benz, Tiriac Auto

Janina Nectara, Fashion Avec Passion, Armani Nobu, Mercedes Benz, Tiriac Auto

And if the appetite has been fully wetted and you have enough gas in the tank, the Armani haute cuisine planet has plenty of meridians left: also in Milan, Emporio Armani Caffe and Armani Prive, one coffee shop in Paris, and one in Cannes, in Asia, Emporio Armani Ristorante in Istanbul and Armani Ristorante in Tokyo, cafes in Abu Dhabi, Doha, Dubai and Kuwait City, as well as, in America, a ristorante in New York and a café in Santiago!

All of this without mentioning hotels, Dolci (just because we’ve already talked about them and so much lust for fashion travel & sweets in one place is just plain dangerous…), Fiori, Libri, finally, all of the seductive faces of the Armani Empire/Emporio generating an annual turnover of EUR 2 billion!

Armani/Nobu

 

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Photos: Armani/Nobu