July 18, 2012

Men buy more and more cosmetics

In the fashion industry there’s a clear tendency for men to pick “metrosexual” clothes, but male are also a big compound in the beauty department.

A research discovered by dailymail.com found out that men buy women’s beauty products in huge amounts, and sales have grown up 420 per cent since 2010.

But what do they buy? Most often, cleaners, moisturizers, and eye creams for themselves, and make-up and skincare products for women. In the same time, women have been cutting back on buying cosmetics, and show interest in more masculine clothes. If this is a trend that will pass, only time will say.

 

Photos: singhasquare.com