February 22, 2014

Maurizio Pecoraro, first Milan concept store and a fusion collection

Sicilian designer Maurizio Pecoraro has studied fashion in Paris, to then work for Thierry Mugler and Gianni Versace. In 2014, after 16 years from the establishing of his own label, synchronised with the presentation event of his fall-winter 2014/2015 collection, he has opened the first brand concept store in Milan and is preparing for the Parisian debut.

The Piazza Risorgimento 10 boutique is, in itself, an innovative project. Inside the space conceived by architect Pierfrancesco Cravel, it is not just the Maurizio Pecoraro collections that effortlessly find their place, but also, like genuine museum pieces, a number of furniture items created by a string of interior decorators, among which Giò Ponti,  Lisa Larson and Martin Olsen.

In fact, for very next season’s presentation, the Pecoraro models were donned by mannequins naturally fitting in with the setting of the freshly opened store. This, as his collection, explains Maurizio Pecoraro, is inspired by Romy Schneider in Luchino Visconti’s Boccaccio 70 and the town of Marrakech. A personal mix between Coco Chanel and Yves Saint Laurent: saturated shades of red, purple and caramel next to black, white and grey, in elegant and sensually refined, tasselled, pleated and ruffled shapes.

A signature of Maurizio Pecoraro are his three-dimensional effects. And the spring-summer collection, available at the Milan store and, online, at Luisa Via Roma, gives it body through dynamic volumes, prints and associations of colours.

Maurizio Pecoraro spring summer 2014 #SS14

Maurizio Pecoraro spring summer 2014 #SS14

two tone Maurizio Pecoraro leather gloves, EUR 432 at Luisa Via Roma


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Photos: Francesco Mattuzzi for Maurizio Pecoraro, it.paperblog.com, Luisa Via Roma