December 21, 2012

Manolo Blahnik Chosen To Create Promotional Imagery For Upcoming London Fashion Week

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In the 1970s, when chunky platform shoes and boots were all the rage, designer Manolo Blahnik was the one to redirect his attention towards the stiletto heel, bringing it back into fashion and celebrating its unmatched sex-appeal. Shortly, Manolo Blahnik shoes would become a symbol of classic elegance, an achievement made even more remarkable by the fact that the designer is solely responsible for each and every model that bears his name, including sketches and prototypes.

Blahnik personally creates the sketch for each shoe model, after which he himself models and sculpts the wooden frame, to ensure that everything comes out perfect. His drawings, which illustrate his unique vision, are deftly and passionately executed in bright, exuberant colours, often ending up being used as illustrations for his own campaigns.

For the beginning of the next year, Manolo Blahnik has teamed up with the British Fashion Council, for a creative project involving his designing a series of images which will be used for the upcoming London Fashion Week event, taking place during February 2013.

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‘”I’m very excited and privileged to have been asked to work on this project, particularly as I have never done anything like this before. It is my cartoonish tribute to fabulous English women.”, says Blahnik.

The designer was given full creative freedom with this project, and the result includes dream-like scenes depicting green plains with trees and, of course, shoes.

Blahnik’s drawings will be used for ad campaigns, both in print and digital form, for for the autumn/winter 2013-14 show schedule.

Photos courtesy of: vogue.co.uk