November 29, 2012

Luxury handwriting has a new name: Louis Vuitton

Writing has never been more fashionable than now. The art of handwriting will be in the center of attention, due to Louis Vuitton’s  first pop-up luxe writing store, that will open its doors in December, in Paris.

The French house chose to open the store on the famous Place Saint-Germain-des-Prés, where some of the most famous writers, including Albert Camus, Simone de Beauvoir and Jean-Paul Sartre, lived.


The exquisite place will gather everything one needs to write, from fine writing paper, beautiful envelopes, collector pens to crystal ink wells, leather pen cases, box sets and a wide range of colorful inks.

And to make things even more romantic, the store will double as a meeting place for artists, no matter if they are calligraphers, bookbinders, or leather workers. They will offer demonstrations and will keep the atmosphere vivid.