June 18, 2012

Lips, food and sex

Sugared Plum, Double Fudge, Vanilla Brownie or Raspberry Glace? No, this has nothing to do with the dessert you’d like to have today, but with the color of the lipstick you’d like to buy.

A recent study named ‘Truly Toffee and Raisin Hell: A Textual Analysis of Lipstick Names’ shows that women are attracted to lipsticks that have names related to food or sex, outselling classic nude pinks or reds. This explains why the major cosmetic brands give such a great importance to choosing names for their products: Reel Sexy (MAC), Seduction (Clinique), Salmon, Desert Plum (Bobbi Brown).

The author of the study, Debra Merskin, from the University of Oregon, believes ‘the American cultural imperative of beauty prompts many women to doubt their self-worth and keeps attainment of the beauty ideal just out of reach.’

After studying 1722 lipsticks from 52 cosmetic brands, she made a top of the best-selling names. The results show that lipsticks with food, color and sex related names occupy the first positions, and the ones named after arts, birds, animals and seasons are at the bottom of the list.

 Photos: medicine-xxlive.livejournal.com