October 11, 2012

Jennifer Aniston partnerships with a haircare line

Jennifer Aniston could be the new ambassador and creator for a haircare line, as she recently admitted she had signed a deal with Living Proof.

According to WWD, the actress is to be ‘spokesperson and product creator’ for the beauty company. Though we don’t know all the details yet, Jennifer will probably also front ad campaigns.

 

 

Living Proof is a company founded in 2004, and it claims that its patented molecules protect hair, fighting frizz and boosting volume. The philosophy behind the brand is simple. Sick of ineffective products, the founders wanted to create new technologies that would offer women “proof in a bottle,” rather than “hope in a bottle.”

 

Photos: celebritiesof2012.blogspot.com