Can you remember the last time you lent a helping hand to someone? A heartfelt help, coming to the aid of no request, just straight from the heart…
If you do, I extend my kindest appreciation. It must be that it happened sometime recently. If you have trouble remembering, Frida Giannini, Creative Director at Gucci, tells us that 2013 must be the year of change!
As widespread as social plagues like the lack of access to education, proper medical care or injustice of any form are for resounding proportions of the planet’s women population, just as proportionally unprecedented initiatives of the magnitude and determination of the global Chime for Change project have proven to be, so far.
Having Frida Giannini, Beyoncé and Salma Hayek as founders, Gucci is the patron of a mega humanitarian project with a global scope.
Under the name and call Chime for Change, the charitable initiative comes to ring the alarm on universal issues linked to education, health and justice, problems being faced by women from around the world.
Because the challenges they have faced from the very day they were born – often, truly life and death situations – and which they continue to face every day of their and their family’s existence are not rare nor a recent phenomenon. What today is different is the possibility of each of us, around the world, of finding out about their life stories and about the ways countless women, the most strongly tested and most resilient among us, turn them into remarkable lessons. This is how we can set into motion the inspirational power of example, the dissemination of the simple and efficient solutions that only those directly affected can find, and most importantly, the opportunity for each of us to strengthen the will – they are not alone – and chances for success – cent by cent – of those already helping themselves.
Chime for Change is trying to get people from all corners of the planet to know the issues affecting women today and choose a project to then bring a contribution to. It is about exceptional women who, in the most difficult of circumstances, manage exceptional achievements, while also helping those around them and women and children around the world.
Next to Beyoncé, Salma Hayek and Frida Giannini, today’s biggest celebrities have joined the project, hoping to woe their fans towards a noble cause.
Blake Lively, Halle Berry, Zoe Saldana, Katy Perry, Freida Pinto, Evan Rachel Wood, Olivia Wilde, Jada Pinkett Smith and John Legend (the campaign’s masculine voice) have been showing and explaining their support to the campaign through a series of videos.
You can view them on the www.chimeforchange.org website, as well as the emotional stories of the special women you can help by bringing the smallest of donations.
Winner of numerous Grammy Awards and topping the Billboard chart four consecutive times, Beyoncé Knowles has been ranked by Forbes magazine as the no 1 among The Most Powerful and Influential Female Perfomers.
Mexican Actress Salma Hayek Pinault has been, in 2011, decorated with the French Légion d’honneur. All grace to a remarkable Hollywood career as well as her numerous charitable initiatives on topics such as violence against women and discrimination against immigrants. She has been listed by Time among the 25 Most Influential Hispanic Women.
For Frida Giannini, this is not her first charitable initiative. In 2011, she has been recognized by UNICEF for her contribution to saving and raising the quality of life for children from around the world. Frida has also been raising significant amounts for children in Africa through the sale of the Tattoo Heart bags designed together with Rihanna.
Giannini is one of the leading figures of world fashion. After working with Fendi from 1997, in 2002 she went on to becoming Artistic Director at Gucci, after Tom Ford’s leaving the Italian house. Ever since, Frida has been racing upwards, driving Gucci with the high speed of a superb Fiat 500 Gucci she designed back in 2011.
Janina, Tabu magazine’s Fashion Editor and founder of our cool blog, www.FashionAvecPassion.com, is deeply honoured by Gucci’s invitation to join the Chime for Change initiative and to be able to bring her contribution next to the extraordinarily motivated and professional team of founders, members of the advisory board and ambassadors. Most of all, as next to the celebrities listed above, there is also working a true elite of specialists and NGO founders such as Julia Roberts, Meryl Streep or journalist Mariane Pearl.
Mariane Pearl is the widow of investigative journalist Daniel Pearl, kidnapped and assassinated in 2002 by Pakistani terrorists. In his memory, a movie depicting Angelina Jolie as Mariane has been made. From his death, she has been relentlessly militating for women’s rights, telling the stories of remarkable women from everywhere around the globe.
Through Chime for Change’s global reach and complex communication platform, people from all corners of the planet can get to know the issues affecting women today – be it on matters of education, health or justice – and choose a project, to then bring a contribution to the very specific chosen cause.
Chime for Change is organising, the 1st of June 2013, at London’s Twickenham Stadium, an extraordinary concert chiming for the cause. Beyoncé, John Legend, Laura Pausini and Timbaland are only a few among the artists to also root for change on the night of the charitable show. The revenues from ticketing are to be directed to the Chime for Change project of each of the attendant’s choice.
You can also support the girls and women facing outstanding challenges each and every day, by chiming their remarkable life stories – distribute the Chime for Change materials – Facebook, Twitter, YouTube – and encouraging those close to you to do the same or follow the steps Learn → Find a project → Support a project!
Photo source: Chime for Change