January 23, 2013

Hugo Boss is reinforcing its prognosis and strategy

Hugo Boss

Hugo Boss validates the trend the company as well as the creative sphere of the German house have been on for years, the Hugo Boss Chief Financial Officer making public the fact that both the 10% sales growth forecast, as well as the 10-12% profit increase foreseen for this year will most probably need no adjustments.

Hugo Boss AG CEO Claus-Dietrich Lahrs, has likewise received positive feedback, his mandate being extended through a further 5 years contract. Picking up on his own declarations, one of the directions he is to focus on in the near future is the development of Hugo Boss’ retail dimension.

Its current presence of 6 100 sales points throughout 124 countries has primarily been achieved through distribution channels other than the brand’s own stores.

The German fashion house has 10 000 employees and designs the BOSS core brand, the HUGO avant-garde brand, BOSS Green, premium sportswear, and BOSS Orange, the casual wear label.

Hugo Boss has also been proving a keen interest in arts and sports, by sponsorships such as the Hugo Boss Prize, in cooperation with the Solomon R. Guggenheim Museum, as well as supporting sportsmen such as Jenson Button – Formula 1, Mario Gomez – football, but also tennis, golf, sailing and DTM champions.

The HUGO 2013 fall collection has recently been presented at the Berlin Fashion Week.



Photo sources: glamourboysinc.com, stylespk.com