March 18, 2013

Harrods Presents: The Magical Dior Wonderland


What better way to beat the spring blues than with a little bit of couture?! Harrods is offering you a unique and unforgettable experience: the luxury London store has been transformed this spring into a magical wonderland, as a homage to one of the most prominent names in haute couture – Dior.

The love affair between the famous department store and the house of Dior dates back full decades, and in order to celebrate the fact that the two names share the same values, goals and the same dedication towards excellence when it comes to providing customers with a luxury experience, a complex project was born, which took 18 months to create, and which features carefully arranged display windows, a pop-up store, an exhibition and a café.




Enter into to fantastical world of Dior even before you enter the store, by admiring the exquisite display window – a mix of French savoir faire and British charm – featuring iconic landmarks on London, such as Tower Bridge, telephone booths or postal boxes, which were given a special Dior makeover, while Royal Beefeater replicas don costumes signed by the house’s creative director, Raf Simons.



Immerse yourself even deeper into the fantasy, by stepping inside Harrods’ fourth floor restaurant, to discover the lovely doll house featuring furniture created out of J’Adore Dior bottles, then let yourself be seduced by the display of mannequins dresses in miniature versions of dresses originally worn by some of the most loyal admirers of the brand, such as Princess Diana or Elizabeth Taylor. After that, you can let yourself be fascinated by the black and white photos from the Dior archives and don’t forget to spare a couple of minutes to watch the short clips detailing the concepts behind the ever so popular campaigns of the French brand.




After that, complete your Dior collection with exclusive products from the pop-up store, which includes pieces created especially for the collaboration, and finally, let yourself be delighted with a lovely meal and a special dessert (no diet is too strict to include an irresistible Dior cupcake), in the Dior café, specially created to pay tribute to Monsieur Dior’s love for fine food.

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Hurry up – the magical Dior experience at Harrods lasts from March 16th to April 18th!

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