October 29, 2012

Halloween: The Highest Grossing Holiday After Christmas

It was thought that the ancient Celtic holiday that marked the eve of All Hollows’ Day (thus named All Hollows’ Eve) is the only night within the year when the door to the Other World opens up for spirits to pass through it. While the good spirits are greeted into people’s houses and treated with good food and sweets, the bad ones must be banished. Thus, year after year, people would dress up in the scariest of manners to keep bad spirits from entering their home.

To this day, Halloween remains a time for children to have fun dressing up as werewolves, witches, goblins or ghosts, but for grown-ups, Halloween today equals chic themed parties.

Trick or treat?

Treat it is, however not in the form of delicious candy, but more in the form of financial terms.

The Halloween craze brings unimaginable profits in countries that have recently imported the holiday. Business Day has reported a rise of 30% for the line of Halloween costumes and accessories of Australian retailers Coles and Woolworths. The costs of decorating the shops and promoting the products reached alone a couple million dollars.

The money coming from Halloween sales however seems unimportant by comparison to revenues in America. In the spooky holiday’s mother country, the preparations for Halloween seem to be a sure jackpot for retailers. No less than 8 billion dollars are expected to be spent this year on pumpkins, fake blood, vampire teeth and other terrifying accessories.

In recent years, Halloween has become the second most important shopping season of the year, almost coming to rival with Christmas. And since for each celebration, a person buys a different costume, fashion brands’ sales soar this time of year.

Even though they don’t create costumes or holiday-themed capsule collections, high fashion designers do take into consideration the huge potential of Halloween. Thus, they design special items, with a definite scary factor. Skeleton prints, terrifying animal jewelry and skull accessories are extremely en vogue this season, as are studs, stitches and any other metallic appliqués with a rock, punk or goth edge. The offer is bountiful: from Mugler dresses, Adidas by Jeremy Scott jumpers and Roberto Cavalli and Delfina Delettrez jewelry, to Gucci clutches, Alexander McQueen scarfs and Paul Smith cufflinks – all scattered in the spookiest of manners (it’s Halloween after all) in the window displays of the most luxurious stores in the world.

The beauty industry is doing well in the sales division as well during this time of year. And since no costume has enough charm on its own, without the appropriate makeup to complete it, dark eyeshadow, lipsticks and blushes fly off shelves in a shorter time than it would take to utter the word “Halloween”

Finish your look with a pair of intense smoky eyes using Giorgio Armani’s black eyeshadow and Estée Lauder black eyeliner, goth lips courtesy of Yves Saint Laurent Rouge Pur Couture in Noir Laque and a set of jet black nails. Spritz a bit of perfume with a somber edge, like Comme des Garcons or Lady Gaga’s newest fragrance, fame, and you’re ready to be the hit of any Halloween party.


Yves Saint Laurent nail polish

Body cleanser

Estée Lauder eyeliner

Tom Ford lip gloss

Beauty product

Lady Gaga Fame Perfume – Price upon demand
Lancôme mascara

Yves Saint Laurent lipstick

Giorgio Armani eyeshadow

Adidas Originals by Jeremy Scott
€196 – farfetch.com
€92 – modekungen.se

Alexander McQueen
€794 – harrods.com

Phillipp Plein
€2,296 – forzieri.com

Alexander McQueen
€1,199 – shirise.com

Samira Ring

€7,615 – farfetch.com

Gucci Clutch

€1290 www.gucci.com

 Marc by Marc Jacobs
€68 – marcjacobs.com




Sapphire Ring
€500 – zoeandmorgan.com

Roberto Cavalli Brooch
€494 – lindelepalais.com

Bernard Delettrez Bracelet
€2,055 – notjustalabel.com

Marc by Marc Jacobs Ring

Broken Heart Necklaces
€27 – etsy.com

Vivienne Westwood Earrings

Betsey Johnson Earrings
€19 – dillards.com

Dolce&Gabbana hair Accessory
€303 – thecorner.com

Pier One Halloween Glasses
€4 – pier1.com

Pier One Halloween Hat
€8 – pier1.com
€132 – etsy.com
Paul Smith Cufflinks

€100 – harrods.com