August 24, 2012

Gulliver’s Travels At Louis Vuitton

They draw you eye, making you stop and stare in admiration. Even when you’re in a hurry, you can’t refrain yourself from stopping to contemplate the beauty behind the glass wall.

Because the power of a good display is widely recognised, big fashion brands are now extremely careful how the windows of their stores look.

Take the window of the Champs-Élysées Louis Vuitton store, for instance, where photographer Vincent Bousserez has created a fantastic world, reminiscent of a reverse “Gulliver’s Travels”, in which miniature characters live their lives on some of the fashion brand’s iconic pieces of clothing and monogrammed accessories.


Illustrating a miniature world in which characters enjoy the simple pleasures of life, the display features a tiny golf course on a monogrammed bag, a couple getting ready for bed, examining their reflection in a shiny buckle, girls at the beach, on a scarf that mimics the waves of the sea, a worker zealously cleaning the lens of a pair of glasses, and a pair of gardeners tending to gigantic flowers belonging to a piece of clothing, among other scenes.


Aside from the fantastic creativity exercise that the Louis Vuitton store windows proposes, the delightful display also brings to attention the brand’s savoir-faire, put into light by the contrast between the miniature characters and the craftsmanship behind the blending of textures and immaculate stitching.

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