March 21, 2012


I have never stopped saying loud and clear that I am proud to be working with the influential fashion critic Godfrey Deeny.

When in Paris, Godfrey Deeny is wooed by the entire fashion industry: he is gifted with flowers by the great Karl Lagerfeld, he is writing the bible of the Gucci brand, Donatella Versace sends him postcards in token of her appreciation to him and he is Giorgio Armani’s special guest  for his hotels opening launch parties. Shall I go on?

I think I shall! These days, he is in Tokyo, honoring a most charming invitation (air flight, hotel and limo taken care of plus any possible spoil included) by Chanel Maison through the good offices of Karl Lagerfeld – the host of a series of events in the sun rising country:

  • launch of the book entitled “The Little Black Jacket”, marked by a photography exhibition made by Lagerfeld and including illustrations of celebrities wearing the famous Chanel jackets;
  • fashion show of the Chanel Haute Couture S/S 2012 collection;
  • opening of the Chanel store in Tokyo.


Wouldn’t you just love to live his life?

But today I am going to tell you a few words about the Achtung magazine too, a bilingual magazine, in English and German, where the intellectual property right is owned by both Godfrey Deeny and Markus Ebner (men’s fashion critic for Frankfurter Allgemeine Zeitung and fashion editor with Die Zeit).

Achtung is distributed in France, England, Switzerland, USA, Japan, Austria and Germany, but in case you are not going to travel soon, the online version of the magazine will do in the absence of its print.

This issue of the magazine caught our eye due to a bomb interview of Tom Ford, who explains why he himself features in his own commercials, which is presently a genuine luxury brand, what he thinks about Marc Jacobs. You can read here the interview in English.

And because this summer football fans will enjoy the European Football Championship, Deeny and Ebner will publish another issue of the SEPP magazine.

Sepp is the publication satisfying the two great interests a modern man can have: football and fashion. It is published every two years, to be more precise, when either the FIFA World Cup or the UEFA European Cup gets closer, and its fame resides in the fact that The King, as Karl Lagerfeld is called, made a few sketches of the portraits of football players of the moment, but also a funny self-portrait where he pictures himself wearing sports gear.

Not to mention that designers such as Alber Elbaz, Frida Giannini, Giambattista Valli, Giorgio Armani, Dries Van Noten have contributed to the magazine by designing a special T-shirt for the pictorial.

I am anxious to find out the surprises and the designers to conceive them in the next issue. I’ll get back to you with fresh news closer to the Championship date.