July 24, 2013

Formichetti enlists you for the Diesel Reboot

Under the patronage of genius Renzo Rosso, Diesel is all tangled up in quite a lot of ultra productive adulterous relations based, nonetheless, on a shared passion for fashion.

Diesel and Nicola Formichetti is one match made in heaven, sharing most serious of intentions – lots of inspired collections together.

Diesel, Nicola Formichetti and scores of the brave brand’s fans are another combination of partners bringing to each other mutual happiness, as the Diesel Reboot project has Formichetti asking fans’ input for nothing less than the reinvention of Diesel by going back to its cherished distinctive roots.

Diesel, #DIESELREBOOT and 15 000 ’’music loving beautiful people’’ made, well yes, magic happen on a beach just outside of the Corsican town of Calvi.

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Last and not unrelated, Only the Brave, Rosso’s holding, puts in a EUR 5 million sponsorship for the restoration of Ponte di Rialto in Venice.

And Formichetti’s first collection at Diesel is set to be, this November, a capsule of 25 iconic pieces crowned Diesel Reboot, while March 2014 might see, in Venice and nowhere else, the fall-winter 2014/2015 runway show! All in a perfect bundle of love made up of all of the passionate liaisons Rosso and Formichetti are, with never waning imagination, continuing to fuel.


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Photo source: Diesel