January 8, 2013

Firenze4Ever Party by Luisa Via Roma

Wearing Alexander McQueen dress, Lanvin shoes and Moschino clutch

Wearing Alexander McQueen dress, Lanvin shoes and Moschino clutch, Janina Nectara necklace

Every year, in Florence Italy, the most influential bloggers, designers and personalities in the fashion industry come together at Luisa Via Roma to the greatest milestone in the online shopping, Firenze4Ever.

Firenze4Ever is the most appreciated prolific event, preceding Pitti Uomo in Milan and Milano Fashion Week in the international fashion calendar.

The 6th edition’s superstars were Bryanboy, TheBagHagDiaries, BagSnob, Vogue Russia Blog, Polyvore, Le Blog De Betty, Daaamn among a very exclusive selection of top fashion bloggers.

For 3 days, bloggers have been assisted by the most renowned Italian photographers, make-up artists and hairstylists, in illustrating the Spring / Summer 2013 collections. Creative exhibitions, extravagant installations and finest dinner parties were attended by the elite designers, Giuseppe Zanotti and John Richmond.

Luisa Via Roma is very well known for pioneering the online luxury shopping area. Its popularity reached 25 million unique visitors in 2011. The LVR inventiveness was highlighted along time by numerous collaborations with top brands. Karl Lagerfeld, Dior, Giuseppe Zanotti, Dsquared, Givenchy (and the list might continue) created high end pieces exclusively for the Italian store.

I was very thrilled and honoured to be invited to the party with a big bonus of seeing again my dearest fashion friends Ingrid (BagHadDiaries), Bryanboy and Tina (BagSnob).

The exquisite serata held in Istituto Degli Innocenti convinced me I had the greatest way of starting my lucky 2013!

PS: For more exciting photos, I invite you on Fashion avec Passion’s Instagram account  http://instagram.com/fashionavecpassion

When a Balmain jacket meets and Alexander McQueen dress. With gorgeous Tina Craig - Bag Snob

When a Balmain jacket meets and Alexander McQueen dress. With gorgeous Tina Craig – Bag Snob

Bryanboy Janina Nectara Fashion avec Passion Luisa Via Roma Firenze4Ever Party

With lovely Bryanboy after we went back to the hotel and changed. I got a more casual Stella McCartney look.

My fashion love, Ingrid - The Bag Hag Diaries

My fashion love, Ingrid – The Bag Hag Diaries

Luisa Via Roma Firenze4Ever Party

Luisa Via Roma Firenze4Ever Party Dinner

Finest cuisine in Italy at Firenze4Ever Dinner

Example of style and high class - the one and only - Andrea!

Example of style and high class – the one and only – Andrea!

John Richmond, special guest at the Luisa Via Roma Firenze4Ever Party

John Richmond, special guest at the Luisa Via Roma Firenze4Ever Party

Luisa Via Roma Darlings: Camilla & Ingrid

Luisa Via Roma Darlings: Camilla & Ingrid

My super stylish table neighbor, Betty

My super stylish table neighbor, Betty

Song of Style & Le Blog de Betty

Song of Style & Le Blog de Betty

Hansome Mathieu Lebreton

Handsome Mathieu Lebreton – Daaamn