May 3, 2013

Ferragamo Presents: L’Icona – Customise Your Shoes And Become Iconic!

ferragamo varina

Stilletos surely are the sexiest type of footwear ever to have been created, but nobody can deny that there is no other shoe that can exceed the classic elegance of a pair o ballet flats. 35 years ago, Ferragamo was introducing the perfect style to showcase this conception: featuring delicately rounded toes adorned with grosgrain ribbons spiced up with tiny metallic accessories, the Varina shoes perfectly encapsulate the air of ultimate femininity, mixed with just a dash of modern allure. Meanwhile, for the…dreamers who just can’t keep their feet firmly planted on the ground, the Vara is a version of the elegant shoes that provides the optimal amount of height, thanks to a super chic kitten heel.

L’Icona, an online project launched on the Ferragamo website, celebrates the 35th anniversary of the iconic Vara and Varina shoes, offering for the first time, the option of customisation. Moreover, 21 trendsetters – elegant and stylish female figures, provide a source of inspiration by showcasing their favourite Ferragamo flats, along with a personal story, all throughout 21 days, in a photo/video project created in collaboration with photographer Claiborne Swanson Frank and director Justin Wu.

Olivia Palermo in Paris, Franta, purtand pantofi Ferragamo Vara

Olivia Palermo in Paris, France, wearing Ferragamo Varas

Camilla Belle in Beverly Hills, California, wearing Ferragamo Varas

Camilla Belle in Beverly Hills, California, wearing Ferragamo Varas

Asia Baker in Palm Beach, Florida, wearing Ferragamo Varas

Asia Baker in Palm Beach, Florida, wearing Ferragamo Varas

Leather, patent, floral prints, monograms, an avalanche of colours…the possibilities are endless. Use your imagination and become iconic!


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L’Icona Teaser : Starring Olivia Palermo, Lake Bell, Camilla Belle, Miroslava Duma, Alexandra Richards, Elettra Wiedemann, Susie Lau, Lauren Remington Platt, Laure Heriard Dubreuil, Danielle Corona, Sophie Auster, Asia Baker, Chiara Clemente, Marina Larroude, Lily Kwong, and Minnie Mortimer.

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Photos courtesy of: icona.ferragamo.com

Video courtesy of: youtube.com