March 8, 2014

#CHIMEIN with the new CHIME FOR CHANGE Application FREE on App Store

Janina Nectara Gucci Ambassador ofChime For Change

Dearest friends, I am extremely honored to be Gucci’s Romanian Ambassador of the Chime For Change  Global Initiative.

This fantastic worldwide platform which constantly provides women all around the world with the most innovative solutions to their problems, marks the International Women’s Day with a strategic online move .

I am happy to announce you that CHIME FOR CHANGE celebrates the launch of its new app, which will help the campaign continue to unite, convene and strengthen the voices calling for change for girls and women. The app will enable supporters to lend their voices by issuing #CHIMEIN messages, and to further create change by funding projects supporting girls and women through Education, Health, and Justice.

Available in four languages (English, Italian, French and Spanish) and free from the App Store, the app  convened the brightest minds and visionary leaders in technology to create innovative mobile app solutions to support girls and women.

The CHIME app is available free from the App Store at: ichime.in/chimeapp.

 In addition to launching the app, CHIME FOR CHANGE appealed to supporters around the world to mark International Women’s Day by tweeting their support for the women and girls who inspire them, using #CHIMEIN.

Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini, said: “Since launching CHIME FOR CHANGE last year, we have raised significant funds and awareness for girls and women around the world, but our work has only just begun. We believe in the power of technology and partnerships to drive change, as we are all stronger together. With the launch of this app, we are calling on our community to lend their voices – together, we can call for change in the loudest voice possible.”

FRIDA GIANNINI, Gucci Creative Director and CHIME FOR CHANGE co-founder

FRIDA GIANNINI, Gucci Creative Director and CHIME FOR CHANGE co-founder

CHIME FOR CHANGE co-founder Beyoncé Knowles-Carter created a signature bell sound for the new app, lending her vocals from “Pretty Hurts.”  By sharing her voice, she is calling on others around the world to #CHIMEIN: “I am honored to be a part of the continuing work of CHIME FOR CHANGE on behalf of women and girls around the world, and especially at this time to mark International Women’s Day.”

Kellogg’s Special K becomes the latest strategic partner for CHIME FOR CHANGE, joining Twitter, another recent strategic partner, the Kering Foundation, the Bill and Melinda Gates Foundation, Facebook, Hearst Magazines, Catapult, P&G Prestige and Twitter to support the empowerment of girls and women around the world.

Through a worldwide Mother’s Day promotion at 13,000 points of sale, Gucci Fragrances is committing a minimum $1 million USD to support projects for girls and women around the world.

To stay informed, visit www.chimeforchange.org and join our community on Facebook at www.facebook.com/chimeforchange and on Twitter at @ChimeforChange!

 Janina Nectara Gucci Ambassador ofChime For Change