December 14, 2012

Discover Stylish Surprises Inside Fashion E-tailers’ Advent Calendars


Each holiday season, fashion retailers aim to go out on a limb to impress customers. This year, e-tailers around the Internet have come up with a new way of introducing shoppers into the gifting spirit, with the help of the age-old tradition of the Advent calendar.

Originating from the German Lutherans, the tradition of the Advent calendar features a special calendar used to count the remaining days until Christmas. In spite of its name, the commercial version of the Advent calendar begins on December 1st, regardless of when the Christian season of Advent begins, which can be anytime between November 27th and December 3rd. The calendar takes the form of a rectangle with 24 windows. A window is opened daily up until Christmas, revealing an image, a poem, a portion of a religious story or a small gift, such as a chocolate.

A myriad e-tailers have embraced the idea of creating fantasy Advent calendars with the most stylish gift ideas, one for each day leading up to Christmas, along with countless contests and other chic surprises.

 alexis bittas advent calendar

Alongside a daily gift guide, luxury website Net-A-Porter offers the chance to win your wish list of pieces up to the price of $7,500, while another luxury retailer, My Theresa, features 30% off its gifts featured in the calendar, which happen to be nine a day, instead of just one. Stylebop is also in the mix, with a free gift (such as a Marc by Marc Jacobs cosmetic bag) or discount surprise with every purchase.

Luxury retailers aren’t however the only ones to feature fashion Advent calendars this season. Jeweler Alexis Bittar includes a $35 gift card for an in-store purchase with every item of the day that’s purchased up to December 24th, while Alexander Wang is introducing a new piece of his ”People We Know” gift guide on a daily basis, with the possibility to win a whole ”Person You Know” collection for those who enter.

With 10 days left until Christmas, there’s plenty of time for you to enjoy this season’s special fashion offers, so start clicking!

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