June 21, 2013

Diana Vreeland – A Legendary Story


In 1936, Carmel Snow, the famous editor of Harper’s Bazaar magazine, impressed by Diana Vreeland’s impeccable style, offered her a job at the publication. Since 1936 and up to 1962, when she left the magazine, Vreeland made history at Bazaar with her monthly column entitled ”Why Don’t You?”, which featured fashion, style and more especially lifestyle advice and suggestions, that were, more often than not, daring and out of the ordinary. The framework of the ”Why Don’t You” column has been revived within the pages of the magazine since Vreeland’s death, becoming a monthly fixture in many of the publication’s international issues.

During her collaboration with Harper’s Bazaar, Vreeland worked alongside prominent figures from the fashion world – acclaimed photographers such as Louise Dahl-Wolfe, Richard Avedon or Alexey Brodovitch helped Vreeland’s visions come to life in the most memorable editorials and pictorials. Avedon has been cited declaring that ”Diana was and remains the only genius fashion editor”.



Moreover, during her stay at Bazaar, Vreeland had an important role in launching many important careers, such as Lauren Becall’s, whom the editor discovered during the Fourties. Starting with 1960, Vreeland also took on the role of style consultant of the new First Lady of America, Jackie Kennedy.

In 1962, Vreeland left her job at Harper’s Bazaar to begin working with Vogue a year later. Diana Vreeland is credited with transforming the magazine during a time when the fashion world was undergoing a renaissance. Her distinctive style brought street style into the pages of the magazine – an element previously missing from any profile publication. During the Sixties, the hippie revolution, the Mod movement, as well as the futuristic looks created by designers such as Paco Rabanne, made their way into the pages of Vogue magazine, in Vreeland’s fantastical vision.



In 1971, Vreeland was fired from Vogue due to the fact that her glamorous and flamboyant vision was deemed too costly for the publisher. From there, she went of to become a consultant for the Costume Institute of the Metropolitan Museum of Art. During her stay, she produced twelve legendary exhibitions, which include The World of Balenciaga in 1973 and The Tens, Twenties and Thirties—Inventive Clothes: 1909-1939, featuring fourty iconic Vionned designs, revolutionising the way in which fashion was represented through painting, sculpture and music.



Diana Vreeland’s impeccable style is only a small detail that rounds up her legendary image. Vreeland’s wardrobe, which features pieces by highly-acclaimed names, such as Yves Saint Laurent, will be up for auction at Kerry Taylor Auctions, on June 25th.

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Photos courtesy of: athestyleguide.com, amigosmuseodeltraje.com, jenniferfabulous.blogspot.com, vanityfair.com, blog.hulber.ro, wowrevista.com, telegraph.co.uk