April 9, 2013

Decadent Treats: The Magnum Gold Ice Cream And The $1.5 Million Dress By Zac Posen

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Is there anything more tempting that a Magnum ice cream, the sweetest and most savoury dessert that you can treat yourself with during a hot summer day? I’d have to say…an equally sweet dress.

To celebrate the launch of a new irresistible Magnum flavour – a decadent mix of vanilla cream and caramel syrup, wrapped in a deliciously crispy gold chocolate coating – the famous brand has commissioned a surprising collaboration. Zac Posen, one of the hottest designers of the moment, has designed a fabulous dress, inspired by the savoury dessert. The impressive creation, fashioned out of 24-karat gold paillettes, is valued at $1.5 million and will be unveiled on April 18th, along with a short film, showcased during the Tribeca Film Festival.

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Directed by Emmy-award winner Jon Cassar and featuring the talents of Joe Manganiello and Caroline Correa, the short film, entitled ”As Good As Gold” follows the story of a gold thief who falls in love with a gorgeous, albeit dangerous woman, who looks absolutely stunning in her golden Zac Posen dress.

This is not the first time when Magnum enlists a designer’s talent in order to promote its famous sweet treats. In 2011, the brand collaborated with Karl Lagerfeld and actress Rachel Bilson for a short film that was presented as well during the Tribeca Film Festival.

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Photos courtesy of: glamour.com, knninfo.com