June 26, 2013

Contemporary art at the Gucci Museo. Joana Vasconcelos

Gucci Museo

If there is yet one more thing we can trust Gucci to excellently deliver besides stunning fashion and major charitable initiatives, then it must be bringing celebrated contemporary artists to showcase their work in unique exhibitions.

Joana Vasconcelos at Gucci Museo

At Gucci Museo in Florence, this time around it is Portuguese Joana Vasconcelos. The artist, the first woman to get invited to exhibit her work at the Palace of Versailles and sole representative of her country to this year’s Venice Biennale, has brought to the museum in Piazza della Signoria some of her most fascinating creations yet.

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Psycho (2010) stems out of Alfred Hitchcock iconic movie’s symbols. The two stainless steel showerheads are laced together by a tube stifled with crochet and knitting, like an octopus of the emotional overpowering reason.

Red Independent Heart (Coração Independente Vermelho) (2008) brings together the larger than life reproduction of a famous Portuguese piece of jewellery with the fado of legendary Amália Rodrigues. The material the graceful shape is made out of – plastic forks, knives and spoons – makes for a strong contrast against the message of the song in the background, Estranha Forma de Vida/Strange Way of Life.

And Lavoisier (2011) reveals itself, through the joining of a kitchen sink with an exuberant explosion of colourful knit, of the industrial and the human, as a metaphor for duality and the ambiguity of progress.

Joana Vasconcelos’ exhibit is up at the Gucci Museo until December 15. The admission is of EUR 6, and half of each ticket’s value goes to preserving and restoring Florence’s signature art treasures.

Joana Vasconcelos at Gucci Museo


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Photo sources: Gucci, Alessandro Moggi, Psycho – Bertrand Huet Courtesy Galerie Nathalie Obadia Paris, Cœur Indépendant (rouge) #3 – Courtesy Atelier Joana Vasconcelos © DMF Lisbon (right reserved), Lavoisier 2011 – Courtesy Haunch of Venison, London