March 1, 2012

Christian Dior launched an online magazine

Christian Dior launched an online magazine, called Dior Mag, which is half blog, half the company’s website. The launch took place, not incidentally, two days before the Paris Fashion Week presentation of the prêt-a-porter fall/winter 2012 collection. The show can be watched live on Dior Mag, Friday, March 2, at 14:30.

Dior Mag will have its own content, news and materials about the history of Dior, and will also be channel of a better interaction with the fans. Initially the articles will be in English and in French, but it is expected that the Chinese version will be available soon.

Other brands that have their own online magazine are Saks Fifth Avenue and Topman, a retailer in men’s fashion.