October 19, 2012

Chanel safeguards 200 jobs in Scotland

Chanel seems to be the guardian angel not only for the artisan manufacturers in France, but also for the ones in Scotland. Recently, they have bought the Scottish cashmere company Barrie Knitwear, and with their acquisition they safeguarded nearly 200 jobs: “the deal secures the jobs of all 176 employees and safeguards a historic brand known for the manufacture of high-quality cashmere for some of the world’s most prestigious couture houses.” (Chanel)

The good thing for Barrie Knitwear is that they are going to be able to work with their other luxury houses collaborators, including Hermes, and they will still produce their own-label collections.

 

 

Chanel is known to invest in quality materials and manufactory, rather than produce their goods in countries where the manufactory is cheaper, like China and India. This is also a reason why they don’t have a sales policy in between seasons.

The acquisition of the British textile company is part of a strategy to protect and promote valuable suppliers. They already bought 10 artisan manufacturers in Paris, when they were threatened with closure. All of them will continue to supply both Chanel and its rival couture houses.

After they bought Barrie Knitwear, Chanel’s fashion president, Bruno Pavlovsky said “the factory has worked with us for more than 25 years, producing cashmere knitwear including Chanel’s iconic two-tone cashmere cardigans. Through this acquisition, we reaffirm our commitment to traditional expertise and craftsmanship.”

Photos: consultante-retail.blogspot.com, katyauk.com