December 13, 2012

Celebrities Dabble Into Fashion Design

More and more celebrities dabble these days with fashion design, creating their own labels or collaborating with existing ones for capsule collections. Some, like Eva Longoria, Sarah Jessica Parker or Jennifer Lopez, are immediately forgotten, while others manage to gain immense success, competing with well-established high fashion brands.

Currently, the celebrities’ top earning list when it comes to fashion labels is topped by Mary Kate and Ashley Olsen, which have made a profit of $1 billion last year alone from their three labels: Olsenboye – a children’s line, Elizabeth and James – a mid-market line, and The Row – a high-end line, all managed by the celebrity duo. Now far behind, on second place, stands Kimora Lee Simmons, with a profit of $800 million, from her three labels – KLS, Kouture by Kimora and Fabulousity, proving that her success is not limited to Baby Phat, a fashion label started by her former husband, Russell Simmons. On third place, with a profit of $750 million, stands Jessica Simpson with her eponymous label, which includes clothing, footwear and handbags, while the fourth place features Jay-Z and his Rocawear label, which brought in $700 million. Another successful rapper when it comes to fashion design is P.Diddy, with his fashion label, Sean John, which made a profit of $250 million within the last year. Victoria Beckham ($95 million) with her eponymous label and Gwen Stefani ($90 million) with L.A.M.B., are on the list as well, along with Justin Timberlake with his William Rast label ($50 million) and Rachel Zoe with her own label ($20 million).

The number of celebrities who try their luck in fashion is rising – this year alone features a whole array of artists and entertainers who have launched their own collections.

Known for her retro allure and sensual burlesque shows, Dita Von Teese launched not one, but two fashion lines, in 2012. One is a capsule collection featuring five dresses – ”the VIP Coat”, ”the Bon Bon Dress”, ”the Follow Me Dress”, ”the Second Look Dress” and ”the Showcase Dress”, each reflecting her own personal style – retro-glamour and vintage couture-inspired. Initially launched only in Australia and available at the David Jones department store, the collection is current;y also available for purchasing online, on the vintage website Decades. Inc ( ), and features princes ranging from £373 to £620.

The ''Second Look'' and ''Follow Me'' dresses

The ”Second Look” and ”Follow Me” dresses

The ''VIP'' coat and ''Bon Bon'' dress

The ”VIP Coat” and ”Bon Bon” dress

The ''Showcase'' dress

The ”Showcase” dress

Dita’s second collection reflects her insatiable passion for lingerie. The Von Follies lingerie line includes pin-up pieces inspired by the star’s own wardrobe, and is available in Australia, as well as in the UK, at ASOS and Debenhams stores, with prices ranging from £12 for a pair of satin thongs or £32 for lace bras.

Basque from Dita Von Teese's Von Follies collection

Basque from Dita Von Teese’s Von Follies collection

Another celebrity dabbling in fashion design is Rihanna. Known for her wild style, the singer created a capsule collection in collaboration with River Island, for the upcoming Spring season. Although not many details have been released to the press, the brand’s CEO released a statement saying that ”people will be surprised, it’s not necessarily what they’re expecting.”, while Rihanna herself offered a sneak peek, letting herself be snapped by the paparazzi wearing a navy jumpsuit from the collection and tweeting a photo from the making of the line’s ad campaign.

A sneak peek of Rihanna's collection in collaboration with River Island

A sneak peek at pieces from Rihanna’s collection in collaboration with River Island

Gwen Stefani is no stranger to fashion design – her own L.A.M.B. Label has been active and successful for years, but this time, the artist is reuniting with her No Doubt band mates for a collaboration with Fred Perry, a brand specialising in clothing with a sporty edge. The collection, which will be available starting with January in the US and later during spring in the UK, will feature slim-fit shirts for both sexes, Fifties bomber jackets and punk-inspired plaid V-neck sweaters with a punk edge – “a collection of classic Fred Perry styles, referencing their ska and reggae roots and tapping into Fred Perry’s relationship with subculture,” according to WWD.

A preview of No Doubt's collection in collaboration with Fred Perry

A preview of No Doubt’s collection in collaboration with Fred Perry

Supermodel and Victoria’s Secret angel Doutzen Kroes has also launched her own collection this year, in collaboration with Repeat. Named ”Repeat by Doutzen”, the star’s minimalist line features cashmere basics, and includes pieces such as fun hats and cozy sweaters, perfect for the winter.

Repeart by Doutzen

Repeart by Doutzen

Photos courtesy of:,