October 13, 2014

Celebrating Louis Vuitton Celebrating Monogram!

The Louis Vuitton monogram – LV for the ages – saw the light of day 118 years ago. It was dedicated by Georges Vuitton to his father and founder of what would become one of the most recognisable brands in the world. A symbol of love, passion for the craft and, today, of among the earliest and most efficient branding moves.

Should it, then, be obvious or rather counterintuitive that Louis Vuitton celebrate its monogram by putting it up for inspiration for famously-labelled iconoclasts? Natural. A celebration. As the personalities behind the re-interpretations quite simply demand these words.

Christian Louboutin, for fashion lovers, needs no further presentation. Cindy Sherman, photographer and director, known for her conceptual portraits and for having authored some of the most expensive pictures ever sold. Frank Gehry, ’’the most important architect of our age’’, world-recognized for the design of the Guggenheim Museum in Bilbao. Karl Lagerfeld, for fashion connoisseurs, a god. Marc Newson, industrial designer with explorations in the aircraft industry, product, furniture, jewellry and fashion design. And Rei Kawakubo, the Japanese designer of Comme des Garçons.

Each of the six titans of creativity has conceived at least one Louis Vuitton Celebrating Monogram bag. As it was, probably, to be expected Louboutin and Lagerfeld were among the most inspired. Demonstrating it is the variety of their products, as well as the images from inside the creative processes canvassed by each of the photographers attributed to each one of the artists: Gordon Von Steiner, Johnny Dufort, Pierre Debusschere, Colin Dodgson, Michael Avedon, and Jennifer Livingston respectively.

The collection is to become available in stores on October 15! Not long away at all… Celebrate #CelebratingMonogram!



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Photos: Louis Vuitton