August 6, 2013

Carrera X Jimmy Choo – The Sunglasses That Make You Feel Just Like A Movie Star

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If you’ve ever held in your hand a Jimmy Choo shoes, you surely must know the feeling – it isn’t a mere piece of footwear, but a veritable work of art, that once you place on your foot, has the magical ability of making you feel just like Cinderella, after her wonderful transformation courtesy of her Fairy Godmother.

Well, after having placed on your face a pair of sunglasses from the new Carrera X Jimmy Choo capsule collection, you’ll feel as if your own Glam Fairy Godmother has come to fulfill all your dreams and wishes. The effect is instantaneous – you’ll already be able to see yourself driving a convertible in the superbe scenery of the Côte d’Azur, just like a gorgeous movie star.

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The Carrera – Jimmy Choo partnership has to be one of the season’s most clever collaborations – the expertise and craftsmanship of the label, cultivated over entire decades, along with the bold attitude of the brand, come together in perfect harmony with the glamorous aesthetic that is signature to the Jimmy Choo label.

Part of the Safilo Group (the global leader in the luxury eyewear sector, distributing sunglasses, optic frames and sports eyewear by some of the most prestigious brands, such as Hugo Boss, Alexander McQueen, Bottega Veneta, Céline, Dior, Gucci, Marc Jacobs, Marc by Marc Jacobs, Saint Laurent), Carrera is amongst the most powerful eyewear labels in the world today.

Dating back from 1956, when Austrian sports eyewear producer, Wilhelm Anger, founded his own brand, drawing his design inspiration from the Carrera Panamerica road races, the Carrera label originally only produced motorcycle goggles and ski masks. It wasn’t long, though, before the innovative design and exceptional quality propelled the label into the fashion industry.

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Still having trouble projecting your imagination onto the scenic Côte d’Azur? Here, the promotional clip for the Carrera X Jimmy Choo capsule collection will surely help –

Jimmy Choo | Carrera from Hyperballad Music on Vimeo.

 

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Photos courtesy of: elle.com

Video courtesy of: Vimeo